Two stores. One plan.

The short version

NĀELI Naturals + INWARDLY, Hollywood FL

There are two stores on the table now. Inwardly is the new one, and it needs the most: the hero video is a 31.5 MB file in the wrong format, which is why it sometimes doesn't show up, the add to cart fires twice behind the scenes, five footer links lead to pages that do not exist, and the store is missing the pages that make a supplement brand credible, from shipping and returns to the FDA line most US competitors carry. The good news: the engine underneath is healthy. I measured it.

Naeli has the opposite problem. The store works, but its strongest asset is invisible: 368 reviews at 4.9 stars that Google never shows, because the data behind the product pages goes out without them. That fix, plus Search Console properly set up, is days of work with a visible result.

So here are four options, from the smallest fix to the whole thing done for you. Pick one below: the last one has extras you can add or remove inside its card, and the total in the bar follows your choice.

Four options

Pick one. Only the last one has extras to add or remove, inside its card.

How payment works

How you pay

One-off options: pay in full by card, or 50 percent to start and 50 percent on delivery. Monthly extras: billed at the start of each month, month by month, stop whenever you want. Card payments run on Stripe; invoices come in dollars from Sharkcode OÜ, Estonia, and no EU VAT applies to a US company, so there is nothing extra for your accountant to handle.

Where I would start

You do not have to take the biggest one. This is simply what I would do first if the stores were mine, based on what the two audits found.

Monthly extras are billed month by month, with no long term commitment.

What this work costs in the US

The prices on the left are published by US shops, not my estimates. The links are live, so you can check them yourself in a minute.

Sources you can check (clickable):

• Storetasker · Theme edits from $475, site speed work from $2,000
• Storetasker · Boutique agencies $90 to $125 an hour, premium agencies $200+
• Shero Commerce · Shopify retainers at $120 to $160 an hour, 8 hours from $960 a month
• Conbersa · UGC creator rates 2026: $150 to $350 per video, intermediate tier

Where I sit

The lower price is not a lighter job. There is no office to carry, no account manager sitting between you and the person doing the work, and I use AI where it saves real hours instead of selling it as a feature.

Agencies with a full structure start at three figures an hour and five figures a project. That is the right call when you need twenty people on a build. For what your two stores need this year, most of that money would go into their structure rather than into the work.

Growth menu

Everything here can be added at any moment, before or after we start: just say the word.

Site work

The bigger jobs, for when the traffic justifies them. Fixed prices, not starting points.

Email and conversion

The flow audit comes off the price of the setup if you decide to go ahead with it.

Photo, video and content

AI content is for volume and testing. Human creators are for the winners, and for the pieces that need a real face.

Anything else

Anything not on this page: $85 an hour, $300 minimum, always quoted before I start. And one thing I am not selling you yet: a conversion retainer with A/B testing. A split test needs roughly 10,000 to 20,000 sessions a month before the result means anything. Ask me again when the traffic is there and I will build it.

Questions you will probably ask

Why is option 4 cheaper than buying its pieces?

Because one block is cheaper to run than five. I brief once, design once, test once and push once, instead of reopening the store five times. The $1,020 discount is that saving, passed on. The pieces stay at full price for anyone who prefers to choose.

Why do you cost less than the agencies here?

No office, no account manager, no layer between you and the person doing the work. I also use AI where it saves real hours, and I do not bill for the hours it saved. The price is lower because the structure behind it is lighter. The work is the same work.

Is the Inwardly cart bug serious?

The engine is fine: I tested the checkout machinery from the outside and it answers correctly in about a second. What is broken sits in the theme: one tap fires the add to cart twice, and a 31.5 MB homepage video eats the connection on phones, which is why everything feels slow. Both are bounded fixes, and they are exactly what options 2, 3 and 4 cover.

Will AI content look fake next to my brands?

The job of AI photos and videos is volume: hooks, formats and angles, in enough variations to actually learn something, at a speed a shoot cannot match. Your photography and your face still carry the brand. When one hook wins, that is the one worth reshooting with a human creator, $390 a video with six month ad rights included. Every file stays yours either way.

What do I pay for besides your invoice?

Your Shopify plans and the apps you already run. Those stay in your name and are billed to you directly. If we ever buy a premium theme, that is about $300 once. Nothing else, and I never resell platform costs with a margin on top.

How does it work with you in Europe?

There are six hours between us, so my afternoon is your morning and we overlap every working day. You can pay by card in dollars or ask for the invoice, no EU VAT applies to a US company, and you can reach me on email or WhatsApp without going through anyone.

When will the Naeli stars show up in Google?

The work takes days. The stars appear when Google recrawls your product pages, usually a few weeks, and that part is not in my hands, so I will not promise you a date. What I can hand you the day I finish is the Rich Results test passing on your product pages, with the rating and the review count read straight from the widget.